Our philosophy
The guiding mission of the Shoprite Group of Companies is to be the consumers' preferred shopping destination, by retailing food and non-food products at the lowest prices from conveniently located outlets in an environment that is conducive to shopping.
The Group realises its low-price policy by continuously finding ways to reduce costs in the supply chain. Shoprite buys in bulk from both local and overseas manufacturers, it cuts out the middle-man by buying directly from suppliers; and it operates 17 technologically advanced distribution centres from which central delivery of grocery products, non-food and fresh produce to stores all over Africa takes place in a cost effective way.
At store level, staff and management are trained to enforce the Group's Consumer Policies geared at ensuring a satisfying and convenient shopping experience. |
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Shoprite offers consumers direct contact with the company through their customer service centre, Checkline, that can be reached by phoning the toll-free (when using a landline) number 0800 010709 in South Africa, or sending an e-mail to consumer@shoprite.co.za.
Checkline is open Monday to Saturday from 8:00-17:00, and Sundays from 9:00-14:00. | |
While embracing the International Code of Consumer Rights, the Group encourages and welcome feed-back from its customers in order to live up to evolving consumer needs. Its commitment to consumer education is underscored by its informative range of consumer leaflets that is distributed through its supermarkets throughout Africa free of charge.
THE IN-STORE Consumer Centre
The Consumer Centre at the entrance of our stores not only gives customers the opportunity to air their wishes and views, but also provides valuable information on a variety of topics through our consumer leaflets.
The range of consumer leaflets are obtainable free of charge and falls into three categories:
- Health: offering tips and valuable advice on healthy living.
- Consumer Sense: providing information on interesting and topical issues, such as Child Protection, Domestic Violence and Consumer Rights.
- Food and Recipes: offering valuable advice on the nutritional value of various foods and sharing mouth-watering recipes with consumers, for instance meals for the festive season, Easter and during winter.
Please look out for our feedback questionnaires at the tills or in the consumer boards and let us know which products you were unable to find. We endeavour to keep our out of stocks to a minimum. Let us know about any new items you would like to see on our shelves and we will investigate sourcing a supplier.
Your feedback is always appreciated.
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