Shoprite | Acts of Warmth
ACTS OF
WARMTH
SHOPRITE'S WINTER CAMPAIGN

Western Province aims to inspire South Africa to do #ActsofWarmth

After a period of two months during which several local role models joined in acts of kindness and handed out more than 13 000 items to charities around the country in the Shoprite and Checkers supermarket chains’ inspiring #ActsofWarmth winter campaign, Western Province Rugby did their bit to inspire South Africa for one more time before the final whistle blows on the campaign!

#ActsofWarmth has seen items like umbrellas, blankets, gloves, beanies, scarfs and ponchos handed out by well-known South Africans like Emo Adams, Jimmy Nevis, Liezel van der Westhuizen, Katlego Maboe, Tracey Lange, Melinda Bam, Trevor Gumbi, Ashish Gangpersad, DJ Tira, Ismail Abrahams and South Africans in general inspired by the #ActsofWarmth campaign. In total the campaign had over 1200 social media mentions reaching more than three million people with a possible 12 million impressions.

On 4 August the WP Rugby players Cheslin Kolbe, Kurt Coleman, Nic Groom, Nizaam Carr and Sikhumbuzo Notshe took up the challenge and visited Sisters Incorporated in Kenilworth to make a difference and inspire South Africa to continue with #ActsofWarmth, their act saw the hashtag trend nationally on the day. DHL Western Province captain, Juan de Jongh, had this to say: “The past few weeks have shown just how harsh the winters can be in Cape Town. Blankets, warm clothing and food - anything, in fact - will make the world of difference to those in need and we’re delighted to be making a difference and supporting the #ActsofWarmth campaign.”

“Sisters Incorporated - our chosen charity for our #ActsofWarmth - is a home for abused women and their children. The ethos of the home is to help women help themselves and to enrich their lives by developing their skillset. They make a real difference to the lives of local women and children who are destitute - enriching their lives so that they can live a better life and give back to their communities. We, as DHL Western Province, are proud to support them and to make a difference in some way during the cold winter months.”

The #ActsofWarmth campaign gives South Africans the chance to work together and have a positive impact on the lives of their fellow South Africans. It only takes a simple act like donating blankets or food, clothing, socks or shoes, maybe even something more spontaneous like a cup of soup, coffee, or a meal for someone. Just share the act with the hashtag #ActsofWarmth on social media and together South Africa can inspire one another and continue to make a difference.

Have a look at some of the #ActsofWarmth on Twitter here.

Editorial enquiries:  JC Smit, Shoprite Checkers Communication Department, Tel:  021 980 4695, jsmit@shoprite.co.za

WP Rugby
WP Rugby players Cheslin Kolbe, Kurt Coleman, Nic Groom, Nizaam Carr and Sikhumbuzo Notshe took up the challenge and paid a visit to Sisters Incorporated to make a difference and inspire others with their #ActsofWarmth. DHL Western Province captain, Juan de Jongh, had this to say about the campaign: “The past few weeks have shown just how harsh the winters can be in Cape Town. Blankets, warm clothing and food - anything, in fact - will make the world of difference to those in need and we’re delighted to be making a difference and supporting the #ActsofWarmth campaign.”

Jimmy Nevis
Jimmy Nevis, well-known South African musician, took up the Shoprite and Checkers #ActsofWarmth challenge and visited Ihata Shelter in Athlone to deliver winter warmers. Speaking about his involvement he said that any company or persons who wants to provide warmth to those less fortunate during this very cold winter needs to be supported. It's easy for us to sometimes take for granted the fact that we have blankets on our beds and a roof over our heads but lending a helping hand allows us to also appreciate our privileges through helping others.

Emo Adams
The South African musician, took up the Shoprite and Checkers #ActsofWarmth challenge and handed out winter essentials such as beanies, rain ponchos, scarfs and gloves at Bright Star Children’s Home in Kraaifontein, Cape Town. Speaking about why he got involved with the #ActsofWarmth campaign he said: “I got involved because I’m finally in a position where I can give back and the campaign reminded me of the impact a simple act of kindness can have.”

Katlego Maboe
As part of the Shoprite and Checkers #ActsofWarmth campaign Katlego Maboe, the well-known TV Presenter, handed out winter essentials, such as beanies, umbrellas, scarfs and gloves to the children of HOPE Cape Town. On why he decided to get involve: “Walking to work every morning I encounter men, women and children huddled up on the pavement trying to keep warm after a night spent sleeping on the cold ground. The campaign utilises the power of social media to bring about positive change and allowed me to encourage my followers to make a difference through a simple re-tweet.”

Liezel van der Westhuizen
Popular radio and TV personality, Liezel van der Westhuizen, visited the Saartjie Baartman Centre for Women and Children in Cape Town and spoke about her involvement: “I got involved after spending a night out on the streets, handing out soup and blankets to various people in need.  I think Shoprite Checkers’ #ActsOfWarmth campaign will bring warmth to many. I chose the Centre because they provide warmth, love and a safe haven for women and children who are survivors of abuse.”