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It’s more than just popcorn. It’s Homegrown.

What do you do when you realise that the corporate space isn’t for you? You carve out a space for yourself as an entrepreneur, and create something that you’re proud of. That’s the path that Mubeen took when building Wonder Snacks from the ground up. Having realised that popcorn was only ever sold by big corporations and very rarely by people of colour, he set about changing the status quo, turning a small snack into a big success. A family-owned company run by cousins, wives and family members, Wonder Snacks has used the support from the Homegrown range to become its own standalone company, growing its staff from 4 to 40 and thriving every day. With a focus on producing the best air-popped corn kernels grown on the banks of the Orange River, Wonder Snacks is thoroughly researched and tested, and is literally homegrown in every way. 

Two smiling men in an office examine Wonder Snacks packaging.

Two smiling men in an office examine Wonder Snacks packaging.

Two workers chat while packaging Wonder Snacks popcorn at their food facility.

Two workers chat while packaging Wonder Snacks popcorn at their food facility.